What should you include in your web site and which page should it appear on?
You can use the pages of your web site however you want, but the following
guidelines might help you get started. Alternatively you're welcome to leave
this to us. Just send us an e-mail with all your details and we'll set up a
sample site for you.
Page One, or the 'home page' is what your visitors see when they first
arrive at your web site. It's best to keep this page fairly brief. Give a short
description of what your business does and two or three reasons why people
should choose you rather than one of your competitors.
A good use for Page Two is to tell people how and when they can get in
touch with you. You could include an e-mail address, a postal address, a mobile
phone number, a landline number, a fax number.
Page Three is a good place to put more details. If visitors have read
Page One and feel that they might be interested in what your business has to
offer they will probably still have questions they want to ask. Page Three is
your chance to anticipate these questions and answer them. Think about what
people might ask when they phone you up: "how much does it cost", "will you
give me a firm quote before starting the work", "If it's an emergency, can you
come right away".
Very often these three pages are all that is needed, but if you would like to
include more information in your site you can do this on a Page Four and Page